This writer is embarking on the most challenging project any writer can face.
Will she succeed in talking herself up to heroic heights whilst simultaneously sounding self-deprecating and coolly humorous? Will her reflection of more than a decade working as a creative in the advertising industry live up to her own high expectations?
Will she do justice to her 4-years-spent-working-at-Australian-Ad-Agency-of-the-Year-2-years-running, to setting up the advertising industry's creative publication Gabberish, or to co-founding the good sex story platform thegoodbits.com?
Alas, the task was too great. We will never know.