Blackmores new brand launch

To launch Blackmores' new proactive positioning ‘Today’s the Day’ we asked ordinary people what they wanted to achieve, encouraging everyday Australians to start thinking about their goals. Online we gave them the tools to start achieving them, creating a social network to support and cheer on.

The first of these edits was our recommended, but the latter two went to air.

Blackmores TVC
Today's the Day launch