The Rich Parents You Never Had

PROBLEM: Young people are locked out of the housing market.
SOLUTION: Just have rich parents.
IDEA: Property developers Porter Davis needed first home buyer leads. So we hooked house hunters in with a promo—and a new set of parents. A series of films found first home buyers on social media and realestate.com, introducing the concept then re-targeting them to engage with the next iteration of the story.

With Connor Beaver and Ant Keogh.

Episode 1: Meet the parents

Ep 2: A helping hand

Episode 3: Measuring up

30: Cynical Deductions

30: Davis Porter

15: Barramundi

15: Joinery